Tessa Metcalfe is a London based jewellery designer with an obsession for pigeons. Exploring fantasy, mythology and celebrating the common beauty of the everyday.
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References for the brand identity included renaissance wood-cut typography, heraldic symbols, London architecture, Victorian supernatural paraphernalia and of course the humble pigeon. We worked with Hannah Montague on a bespoke typographic logo and Justyna Kabala on a heraldic pigeon marque and claw illustration for use on the packaging. The packaging combines lo-fi, tactile materials with high-end finishes and processes. Recycled board boxes have been precisely assembled giving crisp edges and corners combined with a bubblegum pink foil block.

The project included a full re-design and build of Tessa's e-commerce platform. A pared-back, intuitive user interface placing the rings and jewellery centre stage. Tessa wanted the site to feel 'somewhere between a shop and a gallery'. New product photography by Amy Gwatkin feels raw and authentic and moves away from the sterile cut-outs commonly in jewellery e-commerce.

Client

Tessa Metcalfe

Creative Direction

10PM

Logotype Design

Hannah Montague

Illustration

Justyna Kabala

Photography

Amy Gwatkin

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