10PM → The Multibrand Store

The Multibrand Store offers a curated selection of menswear defined by timeless style and lasting quality. Working with a select group of factories and makers, they champion craftsmanship and enduring design over fleeting trends.

We worked with The Multibrand Store across all aspects of their visual communication and digital design. The identity draws on mid-20th-century references, providing a strong yet neutral platform for the diverse range of makers they represent.

Art direction for photography focused on tactility, material quality, and garment construction, drawing inspiration from classic menswear catalogues and campaigns.

In the lead up to the launch we designed a social media series that told the story of The Multibrand Store and the development of the brand. Weaving reference images, product photography and still life to create a countdown to the launch.

The e-commerce site continues the brand’s utilitarian yet refined approach, with a minimal, typographic interface framing the photography and providing a clean user experience.